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Marketing Tips & Tricks

How to get your ConstantContact Embed Code for your website.

Step 1: Login to your ConstantContact.com account Step 2: Click on "Contacts Growth Tools" in the main menu. Step 3: Next to the "Sign-Up Form" click the "Actions" drop down button and choose "Embed Code" Step 4: Copy the code and paste it into a notepad file. Email that to us or continue to the next step to embed it yourself! Email us at: info@sitetechs …

Steps to upload a custom Twitter profile header background

Login to your Twitter account Click Settings (a "gear" icon in the upper right hand corner) Then click "Profile" Then under "Header" choose the "Change header" then "Upload photo" Select your file and click "open" Click "Apply" Scroll down and click "Save changes" Make sure it looks good on the front end before you consider the job completed. E …

Steps to upload a custom Twitter page background

Login to your Twitter account Click Settings (a "gear" icon in the upper right hand corner) Then click "Settings" Then click "Design" Then under "Customize your own" choose the "Change Background" then "Choose existing image" Select your file and click "open" Check the "Tile background" box Choose "Center" for "Background position" Set your color …

Creating a Call to Action for your website

  CTA is our acronym for "Call To Action". The purpose of a CTA is to get your visitor to do something with the page they planned on. In some cases you might want your visitor to fill out a quote request form and start the line of communication with you. In other cases you may want them to buy something. Some people might just want them to sign up fo …

Create a Google Places Account and be found on the Google Map

Go to www.google.com/places Login using your Gmail account Search for your business Enter your business detailsIMPORTANT: (Please note that if you do NOT have a business location, you need to choose cities you serve... DO NOT put your home address as this is the Google Map and PHOTO that will be displayed!)       &n …

Mobile Websites are as important as a Business Card now

Every day more people are using their smart phones and mobile devices (iPhones, iPads, BlackBerries, etc.) to search and shop on the internet. In fact; currently 44% of public internet usage is done with a smart phone or mobile device. And the number of people who search this way is continuing to climb.So what does that mean for you?It simply means that if y …

Specify Your Target Marketing and Focus On Individual Groups

Think about who it is you are marketing to. Utilize your resources efficiently by targeting a particular industry or demographic, and focus on that to really maximize your effectiveness.   With targeted marketing you can essentially increase your return on investment with fewer resources. As well as customize your message to the particular targeted g …

Testimonials are Powerful and can really help in closing that sale

Nothing invites and encourages trust more than someone else saying your great! The testimonials of current happy clients are like gold nuggets so do not pass on asking your clients for honest appraisals of your business.   It may be awkward at first, to ask, but its well worth it. Now the question becomes when to ask, which is debatable. I have found, …

Referrals are one of the most Effective and Inexpensive methods of Advertising

Set up your referrals so that both the person who refers and the person who has been referred benefit. This will insure a much bigger incentive for both parties to send you more business.   Referrals are the most powerful marketing that a company can do, and also the least expensive. Your referral program will have more impact than any other form of m …

Creating a Call to Action to Get Your Visitor to DO Something!

To create an effective marketing plan you will need to have a powerful and enticing "Call to Action". A Call to Action is some form of clear request by you to your visitor to DO something. Whether it's filling out a quote request form, calling you today, signing up for your service or services, watching a short online commercial, or purchasing your product. …

Focus on Content, Not Just Selling Your Product or Service

Be content aware and make your website more than just a list of products and pricing.  Adding videos and blogs with useful suggestions and information, Q & A’s and other interesting content will help with those much needed keywords and bring a greater flow to your website.  Viewers are looking for much more from business websites now …

Create Mutually Beneficial Business Relationships

Working with businesses that are not competitive but related to your business is a great way to gain more customers. Often customers who are visiting your website are looking for other services or items that are related to yours. Offering to promote similar but not competing businesses in exchange for the promotion of yours is a great way to generate mo …

Start Up and Small Business Tips

It’s essential that any company seeking success starts by branding their business in order to be more recognizable and marketable! You want customers to buy what you are offering.  By building a brand for your business you’ll start to grow your company, no matter how large the business is.  Visibility, consistency, and repetition ar …

High Quality Professional Photos... LEGALLY!

How do I find high resolution photographs legally? Great question! We obviously need really good photos if we're going to impress our customers, right? well, you can't exactly go searching the net for a photo, for two reasons: 1. You could be sued for making a profit off of someone else's …

Making an Official Page on Facebook

• Go to this link: http://www.facebook.com/pages/create.php  • Select what kind of page it will be : Local Business, Organization, Public figures and/or Bands • Name the page that you are creating • Then select the check box at the bo …