Choice of Keywords
Select relevant keywords to get higher
rankings in free search results!
The first step to the search engine
optimization is to choose the keywords
you wish to target with your website.
Your task is to determine on which
search phrases, you wish to have your
site listed in the Search engine results
page. Once you determine a set of such
phrases, you should include them in the
content and the meta tags of your web
page(s) to have a successful SEO
process.
What are
keywords?
The keywords
are important words that your
visitors use to find your site.
The prospect visitor will type a
keyword (or a combination of
words) in the search engine and
will get a list of results. In
order your website to be
displayed by the search engines
on a specific search phrase the
search engines should "believe"
that your website is relevant
for this search phrase. To make
your website relevant for a
certain keyword you need to
choose them carefully and to use
them wisely in your website
content and meta tags.
How to
choose successful keywords?
Although this is the most essential
question, it is actually simple and very
logical. The keywords are words that
describe the topic(s) included and
discussed on your website. For example,
if your website advertises the surfing
lessons that you give, you may use the
following keywords and phrases:
surf lessons, surf
guide, surf instructor, surf,
surfing, learn surfing, learn to surf,
etc.
One thing you should remember, when
choosing successful keywords, is that
the best keywords are the ones that
people will use in their day to day
language in describing your service,
product or website topic.
We recommend that you choose some less
general keywords in order to achieve
better results. For example in the case
of the surfing website, the word "sport"
is far too general. If you choose if you
will be competing with far too many
websites on that word and many of the
people, who use this word as a search
phrase will actually not be looking for
surfing lessons. |